UI/UX Designer specialising in complex systems and live products

With a background in fine art and game development, Alexandra brings a combination of systems thinking and visual craft- balancing clarity, emotion, and usability in complex interfaces.

About

Games & Interactive

  • Designed and shipped 12+ mobile and PC games and apps.

  • Led multidisciplinary teams of 8–45 across art, design, and engineering.

  • Work showcased at EGX/MCM, BFI, and featured on CBBC and BBC.

UI/UX & Product

  • Designed end-to-end UX flows for mobile and web products.

  • Strong focus on onboarding, progression systems, and retention.

  • Experience designing within live systems, technical constraints, and iterative delivery.

Creative and Technical Recognition

  • UKIE Student Game Jam — Technical Achievement Award.

  • Royal Scottish Academy John Kinross Scholar and New Contemporaries Exhibition.

  • Work exhibited in 50+ exhibitions worldwide, held in public and private collections internationally.